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Theodore Roosevelt and the Square Deal#

President William McKinley was shot in Buffalo, New York, on September 6, 1901, by Leon Czolgosz, an anarchist. McKinley died eight days later, making Theodore Roosevelt, at 42, the youngest man ever to become president. The nation mourned its fallen leader, and in many cities, anarchists and other radicals were rounded up for questioning.

No one knew what to expect from Roosevelt. Some politicians thought he was too radical, but a few social justice progressives remembered his suggestion that the soldiers fire on the strikers during the 1894 Pullman strike. Nonetheless, under his leadership, progressivism reshaped the national political agenda. Although early progressive reformers had attacked problems that they saw in their own communities, they gradually understood that some problems could not be solved at the state or local level. The emergence of a national industrial economy had spawned conditions that demanded national solutions.

Progressives at the national level turned their attention to the workings of the economic system. They scrutinized the operation and organization of the railroads and other large corporations. They examined the threats to the natural environment. They reviewed the quality of the products of American industry. As they fashioned legislation to remedy the flaws in the economic system, they vastly expanded the power of the national government.

A Strong and Controversial President#

Roosevelt came to the presidency with considerable experience. He had run unsuccessfully for mayor of New York, served a term in the New York state assembly, spent four years as a U.S. civil service commissioner, and served two years as the police commissioner of New York City. His exploits in the Spanish-American War brought him to the public's attention, but he had also been an effective assistant secretary of the navy and a reform governor of New York. While police commissioner and governor, he had been influenced by a number of progressives. Jacob Riis, the housing reformer, became one of his friends and led him on nighttime explorations of the slums of New York City. Roosevelt had also impressed a group of New York settlement workers with his genuine concern for human misery, his ability to talk to all kinds of people, and his willingness to learn about social problems.

But no one was sure how he would act as president. He came from an upper-class family and had associated with the important and the powerful all over the world. He had written a number of books and was one of the most intellectual presidents since Thomas Jefferson. But none of these things assured that he would be a progressive in office.

Roosevelt loved being president. He called the office a "bully pulpit," and he enjoyed talking to the people and the press. His appealing personality and sense of humor made him a good subject for the new mass-market newspapers and magazines. The American people quickly adopted him as their favorite. They called him "Teddy" and named a stuffed bear after him. Sometimes his exuberance got a little out of hand. On one occasion, he took a foreign diplomat on a nude swim in the Potomac River. You have to understand, another observer remarked, that "the president is really only six years old."

Roosevelt was much more than an exuberant six year-old. He was the strongest president since Lincoln. By revitalizing the executive branch, reorganizing the army command structure, and modernizing the consular service, he made many aspects of the federal government more efficient. He established the Bureau of Corporations, appointed independent commissions staffed with experts, and enlisted talented and well-trained men to work for the government. "TR," as he became known, called a White House conference on the care of dependent children, and in 1905 he even summoned college presidents and football coaches to the White House to discuss ways to limit violence in football. He angered many social justice progressives by not going far enough. In fact, on one occasion, Florence Kelley was so furious with him that she walked out of the Oval Office and slammed the door. But he was the first president to listen to the pleas of the progressives and to invite them to the White House. Learning from experts like Frances Kellor, he became more concerned with social justice as time went on. In 1904, running on a platform of a "Square Deal" for the American people, he was reelected by an overwhelming margin.

Dealing with the Trusts#

One of Roosevelt's first actions as president was to attempt to control the large industrial corporations. He took office in the middle of an unprecedented wave of business consolidation. Between 1897 and 1904, some 4,227 companies combined to form 257 large corporations. U.S. Steel, the first billion-dollar corporation, was formed in 1901 by joining Carnegie Steel with its eight main competitors. In one stroke, the new company controlled two-thirds of the market, and J. P. Morgan made $7 million for supervising the operation.

Theodore Roosevelt was a dynamic public speaker who used his position to influence public opinion. Despite his high-pitched voice, he could be heard at the back of the crowd in the days before microphones. Note the row of reporters decked out in their summer straw hats writing their stories as the president speaks. (Brown Brothers)

The Sherman Anti-Trust Act of 1890 had been virtually useless in controlling the trusts, but a new outcry from muckrakers and progressives called for regulation. Some even demanded the return to the age of small business. Roosevelt opposed neither bigness nor the right of businessmen to make money. "Our aim is not to do away with corporations," he remarked in 1902; "on the contrary, these big aggregations are the inevitable development of modern industrialism." But he thought some businessmen arrogant, greedy, and irresponsible. "We draw the line against misconduct, not against wealth," he said.

To the shock of much of the business community, he directed his attorney general to file suit to dissolve the Northern Securities Company, a giant railroad monopoly put together by James J. Hill and financier

J. P. Morgan. Morgan came to the White House to tell Roosevelt, "If we have done anything wrong, send your man to my man and they can fix it up." Roosevelt was furious, and he was determined to let Morgan and other businessmen know that they could not deal with the president of the United States as just another tycoon.

The government won its case and proceeded to prosecute some of the largest corporations, including Standard Oil of New Jersey and the American Tobacco Company. However, Roosevelt's antitrust policy did not end the power of the giant corporations or even alter their methods of doing business. More disturbing to consumers, it did not force down the price of kerosene, cigars, or railroad tickets. But it did breathe some life into the Sherman Anti-Trust Act, and it increased the role of the federal government as regulator. It also caused large firms such as U.S. Steel to diversify to avoid antitrust suits.

Business mergers did decline during the Roosevelt years, but they did not cease entirely, and they even rose again during his second term. Source:U.S. Bureau of the Census

Roosevelt sought to strengthen the regulatory powers of the federal government in other ways. He steered the Elkins Act through Congress in 1903 and the Hepburn Act in 1906, which together increased the power of the Interstate Commerce Commission (ICC). The first act eliminated the use of rebates by railroads, a method that many large corporations had used to get favored treatment. The second act broadened the power of the ICC and gave it the right to investigate and enforce rates. Opponents in Congress weakened both bills, however, and the legislation neither ended abuses nor satisfied the farmers and small businessmen who had always been the railroads' chief critics.

Roosevelt firmly believed in corporate capitalism. He detested socialism and felt much more comfortable around business executives than labor leaders. Yet he saw h.is role as mediator and regulator. His view of the power of the presidency was illustrated in 1902 during the anthracite coal strike. Led by John Mitchell of the United Mine Workers, the coal miners went on strike to protest low wages, long hours, and unsafe working conditions. In 1901, a total of 513 coal miners had died in industrial accidents. The mine owners refused to talk to the miners. They hired strikebreakers and used private security forces to threaten and intimidate the workers. George F. Baer of the Reading Railroad articulated the most extreme form of the employers' position. He argued that workingmen had no right to strike or to say anything about working conditions.

The rights and interests of the laboring man will be protected and cared for, not by the labor agitators, but by the Christian man to whom God in His infinite wisdom has given the control of the property interests of the country, and upon the successful management of which so much depends.

Although Roosevelt had no particular sympathy for labor, he would certainly not have gone as far as Baer. In the fall of 1902, however, schools began closing for lack of coal, and it looked like many citizens would suffer through the winter. Coal, which usually sold for $5 a ton, rose to $14. Roosevelt called the owners and representatives of the union to the White House even though the businessmen protested that they would not deal with "outlaws." Finally, the president appointed a commission that included representatives of the union as well as the community. Within weeks, the miners went back to work with a 10 percent raise.

Meat Inspection and Pure Food and Drugs#

Roosevelt's first major legislative reform began almost accidentally in 1904 when Upton Sinclair, a 26-year-old muckraking journalist, started research on the Chicago stockyards. Born in Baltimore, Sinclair had grown up in New York, where he wrote dime novels to pay his tuition at City College. He was converted to socialism by his reading and by his association with a group of idealistic young writers in New York. Though he knew little about Chicago, he was driven by a desire to expose the exploitation of the poor and oppressed in America. He boarded at the University of Chicago Settlement while he did research, conducted interviews, and wrote the story that would be published in 1906 as The Jungle.

Sinclair's novel told of the Rudkus family, who emigrated from Lithuania to Chicago filled with ambition and hope. But the American dream failed for them. Sinclair documented exploitation in his fictional account, but his description of contaminated meat drew more attention. He described spoiled hams treated with formaldehyde and sausages made from rotten meat scraps, rats, and other refuse. Hoping to convert his readers to socialism, Sinclair instead turned their stomachs and caused a public outcry for better regulation of the meatpacking industry.

Selling 25,000 copies in its first six weeks, The Jungle disturbed many people, including Roosevelt, who, it was reported, could no longer enjoy his breakfast sausage. Roosevelt ordered a study of the meatpacking industry and then used the report to pressure Congress and the meatpackers to accept a bill introduced by Albert Beveridge, the progressive senator from Indiana.

The Jungle (1906), one of the most famous of the muckraking novels, was written by the young, radical journalist Upton Sinclair (1878-1966) when he was only twenty-eight years old. He documented the plight of immigrant workers and the horrible and unsanitary conditions in the meat packing plants in Chicago. He failed to convert many readers to socialism (one of his goals), but he did alert them to the dangers of contaminated meat. (The Berg Collection, The New York Public Library, Astor, Lenox and Tilden Foundations)

In the end, the Meat Inspection Act of 1906 was a compromise. It enforced some federal inspection and mandated sanitary conditions in all companies selling meat in interstate commerce. The meatpackers defeated a provision that would have required the dating of all meat. Some of the large companies supported the compromise bill because it gave them an advantage in their battle with the smaller firms. But the bill was a beginning. It illustrates how muckrakers, social justice progressives, and public outcry eventually led to reform legislation. It also shows how Roosevelt used the public mood and manipulated the political process to get a bill through Congress. Many of the progressive reformers were disappointed with the final result, but Roosevelt was always willing to settle for half a loaf rather than none at all. Ironically, the Meat Inspection Act restored the public's confidence in the meat industry and helped the industry increase its profits.

Taking advantage of the publicity that circulated around The Jungle, a group of reformers, writers, and government officials supported legislation to regulate the sale of food and drugs. Americans consumed an enormous quantity of patent medicines, which they purchased through the mail, from traveling salesmen, and from local stores. One article pointed out in 1905:

Gullible Americans will spend this year some seventy-five million dollars in the purchase of patent medicines. In consideration of this sum it will swallow huge quantities of alcohol, an appalling amount of opiates and narcotics, a wide assortment of varied drugs ranging from powerful and dangerous heart depressants to insidious liver stimulants; and, far in excess of all other ingredients, undiluted fraud. For fraud exploited by the skillfullest of advertising bunco men is the basis of the trade.

Many packaged and canned foods contained dangerous chemicals and impurities. One popular remedy, Hosteter's Stomach Bitters, was revealed on analysis to contain 44 percent alcohol. Coca-Cola, a popular soft drink, contained a small amount of cocaine, and many medicines were laced with opium. Many people, including women and children, became alcoholics or drug addicts in their quest to feel better. The Pure Food and Drug Act, which passed Congress on the same day in 1906 as the Meat Inspection Act, was not a perfect bill, but it corrected some of the worst abuses, including eliminating the cocaine from Coca-Cola.

Conservation#

Although Roosevelt was pleased with the new legislation for regulating the food and drug industries, he always considered his conservation program his most important domestic achievement. An outdoorsman, hunter, and amateur naturalist since his youth, he announced soon after he became president that the planned protection of the nation's forests and water resources would be one of his most vital concerns. Using his executive authority, he more than tripled the land set aside for national forests, bringing the total to more than 150 million acres.

Because he had traveled widely in the West, Roosevelt understood, as few easterners did, the problems created by limited water in the western states. In 1902, with his enthusiastic support, Congress passed the Newlands Act, named after Francis Newlands, its most ardent advocate from the arid state of Nevada. The National Reclamation Act (as it was officially called) set aside the proceeds from the sale of public land in sixteen western states to pay for the construction of irrigation projects in those states. Although it tended to help big farmers more than small producers, the Newlands Act federalized irrigation for the first time.

More important than conservation bills passed during Roosevelt's presidency, however, were his efforts to raise the public consciousness about the need to save the nation's natural resources. He convened a White House Conservation Conference in 1908 that included among its delegates most of the governors and representatives of 70 national organizations. A direct result of the conference was Roosevelt's appointment of a National Conservation Commission charged with making an inventory of the natural resources in the entire country. To chair the commission Roosevelt appointed Gifford Pinchot, probably the most important conservation advocate in the country.

Yellowstone,Yosemite,and a few other national parks were established before Theodore Rooseveltbecame president, but his passionate interest in conservation led to a movement to set aside and preserve thousandsof acres of the public domain. Despite disagreements over the proper goals for the managementof federal land, the movement continuesto this day.

A graduate of Yale, Pinchot had studied scientific forestry management in Germany and France before becoming the forest manager of the Vanderbilt's Biltmore estate in North Carolina. In 1898, he was appointed chief of the U.S. Division of Forestry, and in 1900 he became the head of the Bureau of Forestry in the Department of Agriculture. An advocate of selective logging, fire control, and limited grazing on public lands, he became a friend and adviser to Roosevelt.

Pinchot's conservation policies pleased many in the timber and cattle industries; at the same time, they angered those who simply wanted to exploit the land. But his policies were denounced by the followers of John Muir, who believed passionately in preserving the land in a wilderness state. Muir had founded the Sierra Club in 1862 and had led a successful campaign to create Yosemite National Park in California. With his shaggy gray beard, his rough blue work clothes, and his black slouch hat, Muir seemed like an eccentric to many, but thousands agreed with him when he argued that to preserve the American wilderness was a spiritual and psychological necessity for overcivilized and overstimulated urban dwellers. Muir was one of the leaders in a "back to nature" movement at the turn of the century. Many middle-class Americans took up hiking, camping, and other outdoor activities, and children joined the Boy Scouts (founded in 1910) and the Camp Fire Girls (1912).

The conflicting conservation philosophies of Pinchot and Muir were most dramatically demonstrated by the controversy over Hetch-Hetchy, a remote valley deep within Yosemite National Park. It was a pristine wilderness area, and Muir and his followers wanted to keep it that way. But in 1901, the mayor of San Francisco decided the valley would make a perfect place for a dam and reservoir to supply his growing city with water for decades to come. Muir argued that wilderness soon would be scarcer than water and more important for the moral strength of the nation. Pinchot, on the other hand, maintained that it was foolish to pander to the aesthetic enjoyment of a tiny group of people when the comfort and welfare of the great majority was at stake.

The Hetch-Hetchy affair was fought out in the newspapers and magazines as well as in the halls of Congress, but in the end, the conservationists won out over those who wanted only to preserve the wilderness. Roosevelt and Congress sided with Pinchot and eventually the dam was built, turning the valley into a lake. But the debate over how to use the nation's land and water would continue throughout the twentieth century.

Progressivism for Whites Only#

Like most of his generation, Roosevelt thought in stereotyped racial terms. He called Indians "savages" and once remarked that blacks were "wholly unfit for the suffrage." He believed that blacks, Asians, and Native Americans were inferior, and he feared that massive migrations from southern and eastern Europe threatened the United States. This kind of racism was supported by scientific theories accepted by many experts in the universities. In 1916 Madison Grant summarized these theories in his book The Passing of the Great Race, in which he argued against the dangers of "mongrelization," and he urged the protection of the purity of the Anglo-Saxon race. Roosevelt was influenced by these theories, but he was first of all a politician, so he made gestures of goodwill to most groups. He even invited Booker T.Washington to the White House in 1901, though many southerners viciously attacked the president for his breach of etiquette. Roosevelt also appointed several qualified blacks to minor federal posts, notably Dr. William D. Crum to head the Charleston, South Carolina, customs house in 1905.

At other times, however, Roosevelt seemed insensitive to the needs and feelings of black Americans. This was especially true in his handling of the Brownsville, Texas, riot of 1906. Members of a black army unit stationed there, angered by discrimination against them, rioted one hot August night. Exactly what happened no one was sure, but one white man was killed and several wounded. Waiting until after the midterm elections of 1906, Roosevelt ordered all 167 members of three companies dishonorably discharged. It was an unjust punishment for an unproven crime, and 66 years later, the secretary of the army granted honorable discharges to the men, most of them by that time dead.

The progressive era coincided with the years of greatest segregation in the South, but even the most advanced progressives seldom included blacks in their reform schemes. Hull House, like most social settlements, was segregated, although Jane Addams more than most progressives struggled to overcome the racist attitudes of her day. She helped found a settlement that served a black neighborhood in Chicago, and she spoke out repeatedly against lynching. Addams also supported the founding of the National Association for the Advancement of Colored People (NAACP) in 1909, the most important organization of the progressive era aimed at promoting equality and justice for blacks.

The founding of the NAACP is the story of cooperation between a group of white social justice progressives and a number of courageous black leaders. Even in the age of segregation and lynching, blacks in all parts of the country-through churches, clubs, and schools-sought to promote a better life for themselves. In Boston, William Monroe Trotter used his newspaper to oppose Washington's policy of accommodation. In Chicago, Ida B. Wells, a large woman with flashing eyes, launched a one-woman crusade against lynching, organized a women's club for blacks, and founded the Negro Fellowship League to help black migrants.

The most important black leader who argued for equality and opportunity for his people was W E. B. Du Bois. As discussed in Chapter 17, Du Bois differed dramatically from Booker T. Washington on the proper position of blacks in American life. Whereas Washington advocated vocational education, Du Bois argued for the best education possible for the most talented tenth of the black population. Whereas Washington preached compromise and accommodation to the dominant white society, Du Bois increasingly urged aggressive action to ensure equality.

Denouncing Washington for accepting the "alleged inferiority of the Negro," Du Bois called a meeting of young and militant blacks in 1905. They met in Canada, not far from Niagara Falls, and issued an angry statement. "We want to pull down nothing but we don't propose to be pulled down," the platform announced. "We believe in taking what we can get but we don't believe in being satisfied with it and in permitting anybody for a moment to imagine we're satisfied." The Niagara movement, as it came to be called, was small, but it was soon augmented by a group of white liberals concerned with violence against blacks and race riots in Atlanta and even in Springfield, Illinois, the home of Abraham Lincoln. Jane Addams joined the new organization, as did Oswald Garrison Villard, grandson of abolitionist William Lloyd Garrison.

Tuskegee Institute followed Booker T. Washington's philosophy of black advancement through accommodation to the white status quo. Here students study white American history, but most of their time was spent on more practical subjects. This photo was taken in 1902 by Frances Benjamin Johnson, a pioneer woman photographer. (Library of Congress)

In 1910, the Niagara movement combined with the NAACP, and Du Bois became editor of its journal, The Crisis. He toned down his rhetoric, but he tried to promote equality for all blacks. The NAACP was a typical progressive organization, seeking to work within the American system to promote reform. But to Roosevelt and many others who called themselves progressives, the NAACP seemed dangerously radical.

William Howard Taft#

After two terms as president, Roosevelt decided to step down. "I believe in a strong executive," he remarked in 1908. "I believe in power, but I believe that responsibility should go with power, and that it is not well that the strong executive should be a perpetual executive." But he soon regretted his decision. He was only 50 years old and at the peak of his popularity and power. Because the U.S. system of government provides little creative function for former presidents, Roosevelt decided to travel and to go big-game hunting in Africa. But before he left, he hand-picked his successor.

William Howard Taft, Roosevelt's personal choice for the Republican nomination in 1908, was a distinguished lawyer, federal judge, and public servant. Born in Cincinnati, he had been the first civil governor of the Philippines and Roosevelt's secretary of war. After defeating William Jennings Bryan for the presidency in 1908, he quickly ran into difficulties. In some ways, he seemed more progressive than Roosevelt. His administration instituted more suits against monopolies in one term than Roosevelt had in two. He supported the eight-hour workday and legislation to make mining safer and urged the passage of the Mann-Elkins Act in 1910, which strengthened the ICC by giving it more power to set railroad rates and extending its jurisdiction over telephone and telegraph companies. Taft and Congress also authorized the first tax on corporate profits. He also encouraged the process that eventually led to the passage of the federal income tax, which was authorized under the Sixteenth Amendment, ratified in 1913. That probably did more to transform the relationship of the government to the people than all other progressive measures combined.

Taft's biggest problem was his style. He was a huge man, weighing over 300 pounds. Rumors circulated that he had to have a special oversize bathtub installed in the White House. Easily made fun of, the president wrote ponderous prose and spoke uninspiringly. He also lacked Roosevelt's political skills and angered many of the progressives in the Republican party, especially the midwestern insurgents led by Senator Robert La Follette of Wisconsin. Many progressives were annoyed when he signed the Payne-Aldrich Tariff, which midwesterners thought left rates on cotton and wool cloth and other items too high and played into the hands of the eastern industrial interests.

Even Roosevelt was infuriated when his successor reversed many of his conservation policies and fired Chief Forester Gifford Pinchot, who had attacked Secretary of the Interior Richard A. Ballinger for giving away rich coal lands in Alaska to mining interests. Roosevelt broke with Taft, letting it be known that he was willing to run again for president. This set up one of the most exciting and significant elections in American history.

The Election of 1912#

Woodrow Wilson won the Democratic nomination for president in 1912. Born two years before Roosevelt, Wilson came from a very different background and would be cast in opposition to the former president during most of his political career. Wilson was the son and grandson of Presbyterian ministers. Growing up in a comfortable and intellectual southern household, he very early seemed more interested in politics than in religion. After graduating from Princeton University in 1879, he studied law at the University of Virginia and practiced law briefly before entering graduate school at Johns Hopkins University in Baltimore. Soon after receiving his Ph.D. he published a book, Congressional Government (1885), that established his reputation as a shrewd analyst of American politics. He taught history briefly at Bryn Mawr College near Philadelphia and at Wesleyan in Connecticut before moving to Princeton. Less flamboyant than Roosevelt, he was an excellent public speaker with the power to convince people with his words.

In 1902, Wilson was elected president of Princeton University, and during the next few years he established a national reputation as an educational leader. Wilson had never lost interest in politics, however, so when offered a chance by the Democratic machine to run for governor of New Jersey, he took it eagerly. In his two years as governor, he showed courage as he quickly alienated some of the conservatives who had helped elect him. Building a coalition of reformers, he worked with them to pass a direct primary law and a workers' compensation law. He also created a commission to regulate transportation and public utility companies. By 1912, Wilson not only was an expert on government and politics but had also acquired the reputation of a progressive.

Roosevelt, who had been speaking out on a variety of issues since 1910, competed with Taft for the Republican nomination, but Taft, as the incumbent president and party leader, was able to win it. Roosevelt then startled the nation by walking out of the convention and forming a new political party, the Progressive party. The new party would not have been formed without Roosevelt, but it was always more than Roosevelt. It appealed to progressives from all over the country who had become frustrated with the conservative leadership in both major parties.

Even though Roosevelt ran one of the most successful third-party campaigns in American history,the American electoralsystem made it almost impossiblefor him to win. But Taft's overwhelming defeatwas humiliating for an incumbent president.Notice how much of the electoral vote was concentratedin states east of the Mississippi.

Many social workers and social justice progressives supported the Progressive party because of its platform, which contained provisions they had been advocating for years. The Progressives supported an eight-hour day, a six-day week, the abolition of child labor under age 16, and a federal system of accident, old age, and unemployment insurance. Unlike the Democrats, the Progressives also endorsed woman suffrage. "Just think of having all the world listen to our story of social and industrial injustice and have them told that it can be righted," one social worker exclaimed.

Most supporters of the Progressives in 1912 did not realistically think they could win, but they were convinced that they could organize a new political movement that would replace the Republican party, just as the Republicans had replaced the Whigs after 1856. To this end, Progressive leaders, led by Kellar, set up the Progressive Service, designed to apply the principles of social research to educating voters between elections.

The Progressive convention in Chicago seemed to many observers more like a religious revival meeting or a social work conference than a political gathering. The delegates sang "Onward Christian Soldiers," "The Battle Hymn of the Republic," and "Roosevelt, Oh Roosevelt" (to the tune of"Maryland, My Maryland"). They waved their bandannas, and when Jane Addams rose to second Roosevelt's nomination, a large group of women marched around the auditorium with a banner that read "Votes for Women." The Progressive cause "is based on the eternal principles of righteousness," Roosevelt announced. "In the end the cause itself shall triumph."

The enthusiasm for Roosevelt and the Progressive party was misleading, for behind the unified facade lurked many disagreements. Roosevelt had become more progressive on many issues since leaving the presidency. He even attacked the financiers "to whom the acquisition of untold millions is the supreme goal of life, and who are too often utterly indifferent as to how these millions are obtained." But he was not as committed to social reform as some of the delegates. Perhaps the most divisive issue was the controversy over seating black delegates from several southern states. A number of social justice progressives fought hard to include a plank in the platform supporting equality for blacks and for seating the black delegation. Roosevelt, however, thought he had a realistic chance to carry several southern states, and he was not convinced that black equality was an important progressive issue. In the end, no blacks sat with the southern delegates, and the platform made no mention of black equality.

The political campaign in 1912 became a contest primarily between Roosevelt and Wu.son, with Taft, the Republican candidate and incumbent, ignored by most reporters who covered the campaign. On one level, the campaign became a debate over political philosophy, the proper relationship of government to society in a modern industrial age. Roosevelt borrowed some of his ideas from a book, The Promise of American Life (1909), written by Herbert Croly, a young journalist. But he had also been working out his own philosophy of government. He spoke of the "new nationalism." In a modern industrial society, he argued, large corporations were "inevitable and necessary." What was needed was not the breakup of the trusts but a strong president and increased power in the hands of the federal government to regulate business and industry and to ensure the rights of labor, women and children, and other groups. The government should be the "steward of the public welfare." He argued for using Hamiltonian means to ensure Jeffersonian ends, for using strong central government to guarantee the rights of the people.

Wilson responded with a slogan and a program of his own. Using the writings of Louis Brandeis, he talked of the "new freedom." He emphasized the need for the Jeffersonian tradition of limited government with open competition. He spoke of the "curse of bigness" and argued against too much federal power. "If America is not to have free enterprise, then she can have freedom of no sort whatever." "What I fear is a government of experts," Wilson declared, implying that Roosevelt's New Nationalism would lead to regulated monopoly and even collectivism.

The level of debate during the campaign was impressive, making this one of the few elections in American history when important ideas were actually discussed. It also marked a watershed for political thought for liberals who rejected Jefferson's distrust of a strong central government. It is easy to exaggerate the differences between Roosevelt and Wilson. There was some truth in the charge of William Allen White, the editor of the Emporia Gazette in Kansas, when he remarked, "Between the New Nationalism and the New Freedom was that fantastic imaginary gulf that always had existed between Tweedle-dum and 1\veedle-dee." Certairtly, in the end, the things that Roosevelt and Wilson could agree on were more important than the issues that divided them. Both Roosevelt and Wilson urged reform within the American system. Both defended corporate capitalism, and both opposed socialism and radical labor organizations such as the IWW. Both wanted to promote more democracy and to strengthen conservative labor unions. Both were very different in style and substance from the fourth candidate, Eugene Debs, who ran on the Socialist party ticket in 1912.

The Armory Show held in New York in 1913 introduced modern art to the American public. It was a cultural moment of great importance during the progressive era. Marcel Duchamp's Nude Descending a Staircase illustrates the impact of technology on painting as well as the beginning of cubism and abstract construction. It was denounced by many critics as "an explosion in a shingle factory," and as "a rude descending a staircase." But it was one of the most popular paintings in the show, and it has remained a symbol of modernism in America. (Marcel Duchamp. Nude Descending Staircase, No. 2. I912. Oil on canvas, 58" x 35". Philadelphia Museum of Art: The Louise and Walter Annenberg Collection)

Debs, in 1912, was the most important socialist leader in the country. Socialism has always been a minority movement in the United States; it had its greatest success in the first decade of the twentieth century. Thirty-three cities, including Milwaukee, Wisconsin; Reading, Pennsylvania; Butte, Montana; Jackson, Michigan; and Berkeley, California, chose socialist mayors. Socialists Victor Berger from Wisconsin and Meyer London from New York were elected to Congress. The most important socialist periodical, Appeal to Reason, published in Girard, Kansas, increased its circulation from about 30,000 in 1900 to nearly 300,000 in 1906. Socialism appealed to a diverse group. In the cities, some who called themselves socialists merely favored municipal ownership of street railways. Some reformers, such as Florence Kelley and William English Walling, joined the party because of their frustration with the slow progress of reform. The party also attracted many recent immigrants, who brought with them a European sense of class and loyalty to socialism.

A tremendously appealing figure and a great orator, Debs had run for president in 1900, 1904, and 1908, but in 1912 he reached much wider audiences in more parts of the country. His message differed radically from that of Wilson or Roosevelt. Unlike the progressives, socialists argued for fundamental change in the American system. The Socialist party is "organized and financed by the workers themselves," Debs announced, "as a means of wresting control of government and industry from the capitalists and making the working class the ruling class of the nation and the world." Debs polled almost 900,000 votes in 1912 (6 percent of the popular vote), the best showing ever for a socialist in the United States. Wilson received 6.3 million votes; Roosevelt, a little more than 4 million; and Taft, 3.5 million. Wilson garnered 435 electoral votes; Roosevelt, 88; and Taft, only 8.